For Garland Collection, email became an extension of the brand - not just a sales channel. I led a full refresh across design and voice, writing each send in Nicole’s tone to feel personal, polished, and consistent.

We introduced lifestyle-driven series like The Get Go, tapping into travel and everyday moments her audience connects with, alongside more targeted campaigns built to drive sales without losing the brand’s point of view. All newsletters are designed and deployed through Shopify Email, keeping everything closely tied to the product and customer journey.