Brand + Website Design for Interior Designers + Home Brands
You live in a world of curated taste and pulling together show stopping interiors. Your website should feel just as curated, considered, and personality filled.
I’ve lived this world.
As a former interior designer - and, well, someone who still designs boutique interiors - I understand the level of detail you bring to your work. I bring that same level of consideration to mine.
I create brand identities and custom websites for interior designers, home furnishings brands and design-led retailers who need every part of their presence to feel as thoughtful as the spaces, products and experiences they’re putting into the world.
Because your brand is more than a logo, and your website is more than a portfolio. It’s the typography on your proposal. The way your projects are photographed and presented. Your signage, packaging and print. The experience someone has when they walk into your shoppe, and the one they have when they land on your website for the first time.
Whether we’re building a brand identity from the ground up, creating a beautifully edited Squarespace website for an interior design studio, designing a custom Shopify experience for a home shoppe, or figuring out how all of those pieces live together under one roof, we start with the bigger picture.
Brand Identity · Squarespace Website Design · Shopify Website Design · Print + Collateral · Signage + Retail · Email Marketing
Your website has more to do than look good.
Your website has more to do than look good.
Your Brand should be as considered as your work
I have a love of details. The typography that feels just right. The weight of the paper. The crop of an image. The spacing no one else will consciously notice but that somehow changes everything.
It’s probably why I loved interiors in the first place.
When I’m creating a brand identity for an interior designer or home brand, I’m thinking beyond the logo from the beginning. I’m thinking about how it will live across your website, your proposals and presentations, your social presence, your signage, your packaging and every other place someone comes into contact with your business.
The goal isn't to make your brand look like every other beautiful interiors brand.
It's to figure out what makes yours impactful and memorable.
A digital home for really beautiful work
There’s something especially satisfying about designing websites for interior designers.
You already have the ingredients: incredible spaces, beautiful photography, a strong point of view and work that deserves to be seen properly. My job is to figure out how we bring all of that together without letting the website get in the way of it.
For interior design studios, I typically build custom Squarespace websites that balance the visual with the practical - beautiful project portfolios, clear services, thoughtful storytelling and an inquiry experience that makes it easy for the right people to take the next step.
And because I understand interiors, I'm looking at your work differently. I'm noticing the details. I'm thinking about how projects relate to one another, how we crop the photography, what deserves its own moment and where we need to pull back and let the work speak.
Rachel Brill Interior Design
A custom Squarespace website for Long Island interior designer Rachel Brill, designed to give her growing studio and portfolio a digital home that feels every bit as considered as her work.
Squarespace Website Design · Print Collateral
When the brand has a front door
Retail might be where my interiors brain and my brand brain feel most aligned.
A home shoppe is a brand you can actually walk into. The website, the packaging, the signage, the emails, the merchandising and the physical space aren't separate things - they're different parts of the same experience.
When I design a Shopify website for a home furnishings or design-led retail brand, I'm thinking beyond getting products online.
How do people discover something they weren't looking for? How should collections be organized? What does the photography need to do? Where does storytelling belong? What happens after someone joins the email list? And does shopping online feel like an extension of walking through the door?
The goal is to make the whole thing feel like one universe.
Lume Club
My work with Lume Club started in the physical space, designing the boutique interior and signage. Now we're bringing that experience online with a new custom Shopify store designed to connect Lume's retail, events and community under one digital roof.
It's exactly the kind of project I love: not treating the interior, brand and website as separate pieces, but thinking about how the entire experience works together.
Boutique Interior Design · Signage · Shopify Website Design
For the studio and the shoppe
Some of my favourite projects are the businesses that blur the lines.
An interior designer with a retail arm. A home shoppe that becomes a destination for community and workshops. A hospitality brand where the interiors are part of the reason you book. A founder with an incredible eye who knows where the business is going but needs someone to help connect all of the pieces.
Before we decide what platform you need or what anything should look like, we figure out where you're going. Then we build the brand, website and touchpoints around that.
Sometimes that's Squarespace. Sometimes it's Shopify. Sometimes it's brand identity, print, signage and a website. Sometimes I end up thinking about everything from the email you send after an inquiry to what someone sees when they walk through your front door.
LC Design Co.
Part interior design studio, part beautifully curated home shoppe - LC Design Co. needed two distinct digital experiences that still felt unmistakably connected.
We created a custom Squarespace website to give the interior design side of the business room to tell its story and showcase its portfolio, alongside a Shopify store designed around LC’s thoughtfully curated collection of furniture, décor and home goods.
Two platforms, one brand - the same universe - speaking to clients at different points in their journey.
Brand Refresh · Squarespace Website Design · Shopify Website Design · Klaviyo Email Marketing
More from the world of interiors + home
More from the world of interiors + home
Hosted by Kelly Gaudreau
A tabletop and home shoppe where retail, entertaining and experience all come together - online and in store.
Shopify · E-Commerce · Email Marketing · Retail Experience
The Sheldon Manor
A luxury vacation rental on Big Rideau Lake where the brand needed to feel every bit as considered as the property itself.
Brand Identity · Squarespace Website Design · Print Collateral
Why work with someone who already knows the world you love and live in?
You don't need to explain to me why the shade of white matters.
Or why you spent twenty minutes moving something half an inch. Or why two fonts that look almost identical absolutely are not.
I get it.
But I'm also looking at your business from the other side of the table.
I'm thinking about whether someone understands what you do. Whether your website leads them where we want them to go. Whether your brand is memorable. Whether your Shopify store is easy to shop. Whether all of those beautiful details are actually supporting the business you're trying to build.
The aesthetics matter to me. So does the strategy behind them.
Let’s make the whole thing feel like you
If you're an interior designer, home furnishings brand or design-led retailer looking for a creative partner who understands your world, I'd love to hear what you're building.