Custom Brand Design + Logo Design Studio
WE DON’T DO LOGOS. WE DO GOOSEBUMPS.
You know that feeling when you see a brand and instantly get it: the vibe, the people, the whole world behind it? That’s what we build. Custom brand design that turns a little logo into a universe your clients want to step inside, on a business card, a box, a sign or a screen.
10+ years of brand design · Brands from Ottawa to Austin to New York · You’ll deal with me, start to finish
What’s included in Brand Design
A logo is just the beginning
Brand Strategy
You know what you do but maybe you haven’t quite figured out who your brand is for, what makes you different, how you should sound - before we dive into colours, fonts, and logos, we start with a clear picture of where you’d like to take your brand.
Logo Suite + Brand Marks
You know that gorgeous brand mark on your bottle of perfume (that might have made you uncap the bottle at Sephora? A primary logo is one part but at Ash Izsak Studio I always explore alternate layouts, a monogram or a brand mark. Your logo suite together creates a brand universe and experience - so you always have the right version, whether it’s embossed on a box or tucked into a tiny Instagram circle.
Colour Palette + Typography
You can spot a Tiffany box from across the room before you even see the name, right? That’s colour at its finest. I create a palette and font pairing that lean into an immersive brand experience, with clear rules for using them, so you’re never stuck in Canva second-guessing hex codes again. From linen napkins to billboards, everything looks like it came from the same world.
Patterns, Icons + Signature Details
You know that tissue paper wrapped around something special, the kind you almost don’t want to rip? That’s a signature detail. Custom patterns, borders, illustrations and icons are the little moments people remember (and screenshot). They turn “nice logo” into a whole brand universe, and they’re usually the part clients end up loving most.
Brand Guidelines
Ever had a printer, a new hire or your web person ask “which logo do I use?” and you end up sending three different files? Never again. Your brand guidelines, show exactly how your logos, colours, fonts and details work together, so everyone who touches your brand uses it the same way, every single time.
Print, Packaging + Signage
Remember when you’d shop for the holidays and the sales associate would pull out a gorgeous branded box - let’s have more of that please! That’s where a brand stops being a logo and becomes an experience. Business cards, stationery, packaging, enclosure cards, menus, signage and social templates, so your brand looks just as good in someone’s hands as it does on their screen.
NOT READY TO START OVER? YOU DON’T HAVE TO.
Brand Refresh vs rebrand
A brand refresh keeps what’s working and modernizes the rest: a sharper mark, a new palette, better type and the details that tie it all together. Outgrown your brand entirely? A full rebrand builds a new identity from the ground up, so your brand finally matches the business you’ve become.
Already have a logo with history, but everything around it feels dated?
Brand Design Packages
EVERY BRAND IS DIFFERENT. YOUR QUOTE WILL BE TOO.
The Mini Brand
For new businesses that need to look polished, fast: a logo, palette, typography and a one-page brand guide.
Brand Identity
The full universe: strategy, logo suite and monogram, palette, typography, patterns and signature details, Canva brand guidelines and the collateral you need to launch.
The Brand Experience
For brands people walk into, open up and hold (shops, studios, hospitality and products): everything in The Brand Identity, plus packaging, signage, print and every touchpoint in between.
Need a website to match? Add a custom Squarespace or Shopify site and design it all together.
“When I decided to create this new brand, I immediately knew I wanted to work with Ashley to bring my vision to life. Ashley is spectacular at asking questions, understanding the vision, requesting inspiration that can be helpful guidance and then delivering exactly what I was looking for… I didn’t want my brand to have any downer vibes even though some of the topics are heavy, and she hit the nail on the head with this.”
— Harper Spero, 2AM
Selected Brand Identity Work
2am
A warm, hopeful brand identity for a platform helping people support loved ones through life’s hardest moments, heavy topics with no downer vibes.
Hannah Goetz Studio
A custom monogram, wordmark and full brand world for an Austin professional organizer and interior designer.
By Jeanine Saunders
A personal brand for a Sudbury manual therapist and functional Pilates instructor, owner of Moetus Health.
*Photography by Amanda Thirkill
11th House Studio
Brand identity and packaging direction for an astrology-inspired fine jewelry brand based in NYC.
Lume Club
A full brand identity and interior design for a Manotick boutique, workshop and co-working space.
* Photography by Amanda Thirkill
Rachel Brill
A brand refresh that kept her logo and reworked everything around it (colours, fonts and visual direction), carried through to an Instagram strategy that makes her feed look as good as her work.
Area V5
A dark, cinematic brand identity for a Toronto and Vancouver film production company making horror, thriller and fantasy, so they look like an established studio before anyone presses play.
Karen Hamou Consulting
A full brand identity for an MBA admissions consultant serving clients across the U.S. and globally.
Sojiujitsu
A full brand identity for Ottawa jiu-jitsu gym SoJiuJitsu, worn proudly around town on gis, hoodies and gym bags - and extended to print, signage and a squarespace website.
The Emmy
a full brand identity for an Ottawa apartment building, carried through wayfinding, signage, print, floor plan PDFs and a custom Squarespace website, so the brand greets residents at every turn
The Banks Building
A custom brand identity for a New York commercial building overlooking Bryant Park, built around a hand-drawn illustration of its own architecture and carried across stationery, signage, merch and email.
Blak Kabin
Custom brand design for a vacation property near Mont Tremblant, Quebec.
A FEW THINGS YOU MIGHT BE WONDERING
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I design brands for businesses that care how they’re seen: interior designers, jewellery and fashion brands, hospitality, wellness practitioners, consultants and coaches. Clients include MBA consultants, PR firms, manual therapists, gyms, dance studios, and boutique studios across Canada and the U.S.
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A full brand identity includes brand strategy, a logo suite (primary logo, alternate logos and a monogram), a colour palette, typography, patterns or signature details, and brand guidelines. Many clients also add print, packaging, signage and social templates.
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Every brand is quoted around its scope, from a mini brand for a new business to a full brand experience with packaging and signage. After our intro call, you’ll get a fixed-price proposal, with no surprises.
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Not at all. Many clients come to me for their brand identity alone. If you’d like a website to match, now or later, I design those too.
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Yes. A brand refresh keeps what’s working and modernizes the rest. It’s often the smartest move for established businesses.
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Me. I’m your one point of contact from our first call to your final files, so you’re never left wondering what’s happening or who to ask.
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Most brand identities take 4–6 weeks from strategy to final files, depending on scope and how quickly feedback comes back. I do offer a rushed brand intensive for those who need a polished brand in a hurry.
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Yes. You’ll get every logo in print and digital formats (vector, SVG, and PNG), plus your brand guidelines, and you own all of it once the project is complete.
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Yes. Packaging, enclosure cards, menus, signage and print are some of my favourite parts of a brand. It’s where people actually hold it.
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Every brand is designed by hand, by real humans, never generated by AI.
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Not at all. I’m based in Ottawa, but I design brands for clients across Canada and the U.S., from Austin to New York.
Ready for a brand people feel before they read your name?
