The Banks Building

When the sisters behind The Banks Building came to me for a new brand identity, they wanted to create something that felt connected to both the building and its incredible location overlooking Bryant Park.

We pulled details directly from the building itself, including a custom illustration of the architecture, and built the identity from there. The goal was to preserve what made the building special while creating a brand that could actually work in real life - whether it was going on stationery, a digital newsletter, property merchandise or a podium.

Brand Identity · Logo Design · Print · Email Marketing

The Banks Building brand identity applied to custom stationery and print design

CLIENT
The Banks Building

INDUSTRY
Commercial Real Estate

SERVICES
Brand Identity · Logo Design · Print · Email Marketing

PLATFORMS
Flodesk

LOCATION
New York, New York

The Banks Building 58 West 40th NYC Brand Mark Design by Ash Izsak studio

The Banks Building, 58 West 40th Street, New York City

The Banks Building, 58 West 40th Street, New York City

The Banks Building at 58 West 40th Street in New York City with custom brand identity by Ash Izsak Studio
The Banks Building at 58 West 40th Street in New York City with custom brand identity by Ash Izsak Studio

The Outcome

The finished identity gives The Banks Building a visual language that feels rooted in the property itself, while being flexible enough to work across everything from stationery and email marketing to signage and property merchandise.

Interested in working together?

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