Fine Jewelry Brand & Shopify Design for 11th House
A custom brand identity and Shopify website for 11th House Studio, a fine jewelry brand inspired by Paula Cushman and her passion for astrology, self-expression and the cosmic forces that connect us. Paula is deeply connected to astrology and is no stranger to design, having a successful wallpaper and fabric brand behind her. We built a distinct visual world and digital home designed to give the collection — and the stories behind it — a place to live.
Brand Identity · Shopify Website
CLIENT
11th House Studio
INDUSTRY
Fine Jewelry
SERVICES
Brand Identity · Shopify Website Design · E-Commerce
PLATFORMS
Shopify · Squarespace · Klaviyo
LOCATION
United States
11th House Jewelry is a tribute to the cosmic forces that shape us. Rooted in the energy of Aquarius and the 11th house—where dreams, community, and destiny align—each piece is designed to be more than jewelry.
11th House Jewelry is a tribute to the cosmic forces that shape us. Rooted in the energy of Aquarius and the 11th house—where dreams, community, and destiny align—each piece is designed to be more than jewelry.
The Outcome
The finished brand identity and custom Shopify website create a distinct world for 11th House Studio, bringing together fine jewelry, astrology and storytelling in a way that feels completely its own.
The e-commerce experience was designed to let the jewelry lead while giving Paula space to share the meaning and inspiration behind each piece. From the visual identity through to the Shopify experience, every element works together to create a cohesive, recognizable brand built for both storytelling and selling online.
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