2AM

There’s something pretty special about getting to build something completely new with a client you already know and love working with. Years after creating Harper Spero’s personal brand and website, she came back to me with 2AM - an idea built around helping people know how to show up when someone they care about is struggling.

We created a bold, personality-filled digital home designed to make something that can feel incredibly hard a little easier to navigate. From personalized support plans to workshops for teams and communities, the site brings practical tools and real language together in a way that feels human, approachable and uniquely 2AM.

Brand Identity · Squarespace Website Design · Creative Direction · Email Marketing

2AM community support campaign poster featuring the message “Someone you care about is struggling. You don’t know what to say.”

CLIENT
2AM

INDUSTRY
Education · Community Support · Workplace Wellness

SERVICES
Brand Identity · Website Design · Creative Direction · Email Marketing

PLATFORMS
Squarespace, Flowdesk

LOCATION
New York, New York

2AM branded flower arrangement featuring the colourful 2AM visual identity and logo

Someone you care about is struggling. You don't know what to say.

Someone you care about is struggling. You don't know what to say.

Someone you care about is struggling. You don't know what to say.

Someone you care about is struggling. You don't know what to say. Someone you care about is struggling. You don't know what to say. Someone you care about is struggling. You don't know what to say.

2AM brand identity featuring colourful typography, graphic shapes and custom logo design
Custom Squarespace website for 2AM, a community support platform offering personalized support plans and workshops
Custom Squarespace website for 2AM, a community support platform offering personalized support plans and workshops

Interested in working together?

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